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Genies’ celebrities also launched educational videos on behalf of the World Health Organization. And musicians Offset and Billy Ray Cyrus have used their Genies to promote wearing masks during the pandemic.

Genies is preparing to release its 3D avatars that build on top of the 2D, cartoon-style avatars it already has in the market. The company will release a software development kit (SDK) so developers and businesses can create avatars themselves and implement tools to monetize the avatars. It is also going to release its own avatar social network, where people can talk to each other through the avatars, sort of like what you see with avatars in Animal Crossing: New Horizons, Genies cofounder and CEO Akash Nigam said in an interview with GamesBeat.


The company has thousands of celebrities using its Genies for album releases, song announcements, and more. Celebrities using Genies include Shawn Mendes, J.Lo, Offset, Rihanna, DJ Khaled, Justin Bieber, Cardi B, and J Balvin.

Now users can design custom avatars and buy digital good items in a brand and celebrity marketplace before using them via customized Giphy integration on platforms like Instagram, Facebook, and others.
Users can create their own limited edition digital goods in the Genies marketplace as “drops.” The consumer experience includes creating a digital character of yourself from options including hairstyle, body type, clothing, fantastical accessories, and a growing list of things that could come from your imagination.

Nigam believes Genies avatars will make the metaverse possible, but not as a single virtual world.

Dave Feldman, SVP Marketing at Dapper Labs. “We’re excited to be working alongside the NFL, to power up the NFL fan experience by offering these limited edition NFTs memorializing this year’s Conference and Super Bowl Champions.”

To access the drops, fans can visit http://nft.conferencechampions.nflallday.com/ where they will be able to join the queue for a chance to buy these commemorative NFTs (while supplies last) for $199.00 each for AFC/NFC championship NFTs and $299.00 each for Super Bowl NFTs.

For more information about the drop and how to purchase packs, please visit: http://nft.conferencechampions.nflallday.com

‍About Dapper LabsDapper Labs, the company behind NBA Top Shot and uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world.

GIFs that make it easier simply to drop them into text chat conversations. By integrating it with Genies, it’s possible to throw your avatar into a chat or into an Instagram post.

“Today’s ecosystem of Genies is step one in our long-term vision of aligning physical personalities with digital personas,” said Nigam.

Later this year Genies has plans to open its new marketplace to hundreds of partners through its avatar and NFT software development kit so developers can embed the technology in whatever apps they wish.

This will greatly expand the reach of Genies audience creating a portable identity that users can carry wheresoever they go.

“Genies has opened the door to a new type of virtual self-expression that is changing the way we interact with one another online – starting with celebrities and moving to all of us,” said Mary Meeker, general partner at Bond.

Компания наиболее известна, как создатель NBA Top Shot и CryptoKitties, популярных торговых площадок для токенизированных цифровых предметов коллекционирования, известных как NFT, но это также разработчик набирающего обороты специализированного блокчейна Flow, заточенного под рынок NFT. Поэтому неудивительно, что компания Genies, специализирущаяся на технологиях аватаров знаменитостей, для своего NFT-маркетплейса выбрала блокчейн Flow.

Новая платформа будет называться «Genies Marketplace», и она стремится стать «Амазоном цифровых носимых NFT», где знаменитости и, в конечном итоге, все пользователи платформы могут создавать и продавать коллекции цифровых носимых NFT для своих аватаров или цифровых альтернатив.
Джинны также будут периодически предлагать пользователям разблокировать специальные носимые устройства.

As a core pillar of Genies’ vision, creators have full ownership and commercialization rights of their Genie avatar creations and can utilize them in any way they choose – ranging from creating a show or movie or starting a new brand– unlocking entirely novel forms of creativity, expression and monetization.

Genies recently launched The Warehouse, an avatar ecosystem NFT marketplace enabling creators to buy, sell, and trade these avatar ecosystem creations. All creations are minted on Dapper Labs’ blockchain network, Flow.
To become a Genies avatar fashion seller, or to design and sell your own avatar species, apply here.

“Genies has established its leadership in Web3 with remarkable speed and focus, fueled by a long term vision and clarity of purpose that we have been watching closely and greatly admire,” said Egon Durban, Co-CEO of Silver Lake.

For years avatar startups have been popping up, hoping to capture a piece of the “digital identity” pie, but game makers have been uninterested in adopting third-party systems and celebrities have been too busy dissecting social media influence to bother thinking about virtual worlds.

Genies has been more successful than any startup in recent memory at building out a network of celebrity partnerships for a product that has a decidedly niche vision of the future of the web, albeit one increasingly shared by investors as the startup has more fervently embraced NFTs publicly this year. Last week, Genies announced a partnership with Universal Music Group to host avatars and digital goods from the group’s roster of recording artists.

For more information about the drop and how to purchase packs, please visit: http://nft.conferencechampions.nflallday.com

‍About Dapper Labs

Dapper Labs, the company behind NBA Top Shot and uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world. Since it was founded in 2018, Dapper Labs has given consumer enthusiasts a real stake in the game by bringing them closer to the brands they love, building engaged and exciting communities for them to contribute to, and producing new pathways for them to become creators themselves.

Dapper Labs’ current studio partners include the NFL, NFLPA, NBA, NBPA, WNBA, WNBPA, LaLiga, Warner Music Group, Ubisoft, Genies, and UFC.

Going beyond celebrities and athletes, Genies is going to be available for consumers to use this year.

“We’ve done a lot of celebrities, and this year we’re trying to really bring that to consumers,” Nigam said. “We have streamers [like Pokimane] investing in our company to bring this to life. And we are investing as well in startups that can use us.”

“When I came across Genies, I knew the avatars would be a success,” Pokimane said in an email.

As we continue to see more of our everyday lives go digital, it makes sense to have a personal avatar that can show up on your behalf and is unique to you. Avatar creation has always been a staple in the gaming community, so I’m excited to see Genies take it mainstream.”

How it took off

Above: Genies

Nigam and Evan Rosenbaum started the company in 2017.
Genies released its initial avatars a couple of years ago.

They uniquely understand what consumers and builders truly want and are enabling the ultimate avatar ecosystem for all.”

The new injection of capital will be used for continuous hiring across engineering and to further invest in the core technology of Genies’ avatar universe.

For more information, please visit https://genies.com/.

ABOUT GENIES, INC. Genies is culture’s leading avatar technology company empowering humans to create their own avatar ecosystems. Genies provides tools (Genies Avatar Creator OS) that allows users to create their own avatars, avatar wearable fashion lines, avatar worlds, and avatar interactive experiences in web3.

One of the most prominent firm in the NFT industry is Dapper Labs, the firm behind NBA Top Shot. Top Shot’s success and demand skyrocketed earlier this year, with more than $500 million in trading volume to date.

Now, Dapper Labs is focusing on what could be the next big thing in crypto collectibles: Genies, a cartoonish avatar-creation site with a slew of celebrity endorsements.

After NBA Top Shot, Genies will be Dapper Labs’ next NFT marketplace to launch on the Flow blockchain, and the company just announced a $65 million Series B funding round, with Dapper entering the mix.

VCs Bet On NFT

Dapper Labs, Coinbase Ventures, Polychain Capital, and Hashkey Capital are said to have participated in the round.
Bond Ventures led the $65 million round, with NEA, NetEase, Breyer Finance, and Tull Investment also participating.

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